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DOHALAND: reviving heritage, embracing modernity

‘We want to encourage people to interact with each other, all within walking distance’

DOHALAND aims to regenerate the architectural landscape with its first project, Musheireb, reviving the lost language of local architecture and creating a new blueprint for urban planning in Qatar

A subsidiary of Qatar Foundation for Education, Science & Community Development, DOHALAND was launched in March 2009 to play a leading role in Qatar’s urban development. Its signature project, Musheireb, involves the redevelopment of the center of Doha, a 35-hectare site of mixed-use space that combines ancient culture with modern technology through a new Qatari architectural language.

DOHALAND lays its foundation in Qatar's National Vision 2030. The company’s vision and mission is based on the Qatari constitution and guidelines set by the Emir HH Sheikh Hamad bin Khalifa Al Thani and HH Sheikha Mozah bint Nasser Al Missned, which seeks to combine modern life with Qatari values and culture, and connect and balance the old and the new.

HH Sheikha Mozah bint Nasser Al Missned identified a significant gap in the architectural history of Qatar. For a considerable amount of time, development in Doha became almost indistinguishable from that of the rest of the world, tending towards isolated land use, urban sprawl and heavy reliance on car transport.

Issa M. Al Mohannadi

Issa M. Al Mohannadi


“Skyscrapers and isolated living compounds are not the communities we aspire to in Doha. So we decided to revive our past, rediscover our traditions, and regenerate the communities we have lost in this globalized world. We will do this by combining the spirit and esthetic of yesterday, with environmentally friendly and sustainable know-how of tomorrow,” said Eng. Issa M. Al Mohannadi, CEO of DOHALAND.

DOHALAND has spent time researching a Qatari architecture and urban planning language with the foremost experts in the industry to reclaim this language for future generations. The company’s mission is to build sustainable, innovative developments that enrich communities and individual lives, all while promoting environmentally friendly living.

DOHALAND is working with some of the world’s leading master planners, architects, engineers and designers to serve the immediate and future needs of the capital’s communities. The use of certain aspects of traditional Qatari architecture featuring proportion, simplicity, space, light, ornament and response to climate will be evident in the Musheireb project.

“Our approach to environmentally friendly building will set new standards for green building. Our ancestors did not need state-of-the-art technologies to create buildings that were sustainable and environmentally friendly. Instead, they took advantage of what they were given: the wind, the sun, the sand and the local building materials. The Musheireb project will utilize the same elements that we have learned from our ancestors, but in their modern context,” says DOHALAND’s CEO.

The Musheireb project will even have an entire underground city, planned to reduce car use and congestion while improving connectivity across the wider city area, with pedestrian areas and peaceful squares that shall ensure minimal disruption from traffic.

“What is innovative is that it is truly being built for the benefit of people. All decisions are made with two considerations: reviving our heritage and culture and providing a place that allows people to grow and flourish,” says Al Mohannadi.

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